Dr. Alan Malter

Associate Professor and Director of Master of Science in Marketing (MSM) Graduate Studies

Department of Managerial Studies

Experience

  • Associate Head, Department of Managerial Studies, UIC, since 2015
  • Associate Professor, University of Illinois at Chicago, since 2007
  • Assistant Professor, University of Arizona, 2000-2007
  • Visiting Assistant Professor, University of Maryland, 1999-2000
  • Graduate Assistant, University of Wisconsin-Madison, 1994-1999
  • Consultant, The World Bank, East and Southern Africa Division, 1993-1995

Classes Taught

  • Marketing Strategy
  • Global Marketing
  • Marketing Research and Analytics
  • Consumer Psychology (PhD seminar)

Research Interests

  • Changing role of marketing
  • Geographic branding
  • Organizational learning and innovation
  • Tacit/embodied/process knowledge in decision-making
  • Measurement issues

Education

  • PhD, University of Wisconsin-Madison, 2000 (marketing)
  • MS, University of Illinois at Urbana-Champaign, 1988 (agricultural economics)
  • AB, University of Illinois at Urbana-Champaign, 1985 (economics)
  • AB, University of Illinois at Urbana-Champaign, 1985 (political science)