The BA program will provide you with a holistic approach to the field and develop expertise in data management, machine learning and predictive analytics, along with a strong business foundation. You will gain the skill set necessary to analyze large data sets and generate insights through techniques in data visualization, statistical modeling and data mining. The program curriculum emphasizes industry experience, exposure and collaboration across a variety of analytics projects.
The courses covering current topics on business intelligence, applied statistics, data mining, machine learning, text analytics, data visualization, optimization and ‘big’ data analytics. The curriculum integrates knowledge and training on technical topics with business applications and functions, such as finance, marketing and operations to understand analytics strategy and practice in organizations. Various analytics-related allow students to focus on specific business areas.
Advanced courses (minimum of 30 credit hours); representative courses include: